Raamatuklubi

Meie raamaturiiulisse on kogunenud üsna mitukümmend väga head internetiturundust puudutavat raamatut – nüüd oleme asunud lugemisvara aktiivselt täiendama. Kel huvi, on oodatud igal neljapäeval 16:30-17:30 meie kontorisse, tassikest kohvi jooma ja raamatuid lugema.

Kui soovid altexi raamatukogus näha mingit internetiturunduse teemalist raamatut, mida veel hetkel ei ole – anna julgelt teada.

	Internet Marketing: strategy, implementation and practice Dave Chaffey		The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism Matt Mason
	Web form design: filling in the blanks Luke Wroblewski		Everything is miscellaneous: the power of the new digital disorder David Weinberger
	Groundswell: Winning in a World Transformed by Social Technologies Charlene Li, Josh Bernoff		Marketing communications: a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
	eMarketing eXcellence: planning and optimizing your digital marketing Dave Chaffey, Paul Russell Smith		Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site Mike Moran, Bill Hunt
	Prioritizing Web usability Jakob Nielsen, Hoa Loranger		Designing web usability: the practice of simplicity Jakob Nielsen
	Wikinomics: How Mass Collaboration Changes Everything Don Tapscott, Anthony D. Williams		Blog marketing: the revolutionary new way to increase sales, build your … Jeremy Wright
	Content critical: gaining competitive advantage through high-quality Web content Gerry McGovern, Rob Norton		Universal principles of design William Lidwell, Kritina Holden, Jill Butler
	Web Design for ROI: Turning Browsers Into Buyers and Prospects Into Leads Lance Loveday, Sandra Niehaus		Commonsense direct & digital marketing Drayton Bird
	Naked Marketing: The Bare Essentials Robert Grede		Who moved my cheese? Spencer Johnson
	Blink: The Power of Thinking Without Thinking Malcolm Gladwell		The elements of user experience: user-centered design for the web Jesse James Garrett
	Managing enterprise content: a unified content strategy Ann Rockley, Pamela Kostur, Steve Manning		Call to Action: Secret Formulas to Improve Online Results Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
	The Macromedia Flash usability guide: interacting with Flash MX Chris MacGregor		Defensive design for the Web: how to improve error messages, help, forms Matthew Linderman, Jason Fried, 37signals
	Thinking with type: a critical guide for designers, writers, editors, & students Ellen Lupton		Managing Online Forums: Everything You Need to Know to Create and Run … Patrick O’Keefe
	Innovatsiooni juhtimine Joe Tidd, John Bessant, Keith Pavitt		Neuromarketing Patrick Renvoisé, Christophe Morin
	Landing Page Optimization: The Definitive Guide to Testing and Tuning for .. Tim Ash		Always Be Testing: The Complete Guide to Google Website Optimizer Bryan Eisenberg, John Quarto-vonTivadar, Lisa T. Davis
	Advanced Web Metrics with Google Analytics Brian Clifton		Web Analytics: An Hour a Day Avinash Kaushik
	Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost … Jon Rognerud		Web copy that sells: the revolutionary formula for creating killer copy … Maria Veloso
	Winning Results with Google Adwords Andrew Goodman		Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History Steve Cone
	Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely		Buyology: How Everything We Believe About Why We Buy is Wrong Martin Lindstrom
	Strategic database marketing‎ Arthur Middleton Hughes		Ignore Everybody: And 39 Other Keys to Creativity‎ Hugh MacLeod
	Total e-mail marketing Dave Chaffey		The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters Joseph Sugarman
	Legal framework for doing business in Estonia‎ Raidla & Partners		The speed of trust: the one thing that changes everything‎ Stephen M. R. Covey
	Internet marketing: strategy, implementation and practice Dave Chaffey		Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust Chris Brogan, Julien Smith
	Internet Direct Mail: The Complite Guide to Successful E-mail Marketing Campaigns Stevan Roberts, Michelle Feit, Robert W. Bly		Project Management for Small Projects Sandra F. Rowe
	Strategic database marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, 3rd ed. Arthur Middleton Hughes		Engage: The Complete Guide for Brands and Businesses to Buld, Cultivate, and Measure Success in the New Web S. Roberts, R. W. Bly, M. Feit
	Alliance Brand: Fulfilling the promise of partnering Mark Darby		Information is Beautiful David McCandless
	Web Marketing All-in-One Desk Reference For Dummies John Arnold, John Arnold, lan Lurie, Elizabeth Marsten		Search Engine Optimization all-in-one for Dummies Bruce Clay, Susan Esparza
	A guide to the Project Management Body of Knowledge (PMBOK Guide) Project Management Institute		It’s not luck Eliyahu M. Goldratt
	The 7 habits of Highly Effective People: Powerful Lessons in Personal Change Stephen R. Covey		Layout workbook: a real world guide to building pages in graphic design Kristin Cullen
	How to Have Kick-Ass Ideas: Shake Up Your Business, Shake Up Your Life Chris Baréz-Brown

e-turunduse alused Erti Luik
PR in Practice: Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media David Phillips
Online Marketing: Online Media Planning, Pay Per Click Search Marketing, Organic Search Engine Optimization, Email Marketing, Affiliate Marketing, … Marketing, Social Networks and Analytics Ravi Daman
Creating Customer Evangelists: Profit from Turning Loyal Customers into a Volunteer Sales Force Guy Kawaski
Praktiline internetiturundus Henrik Aavik
Kuidas saada müügimeistriks Jeffrey J. Fox
Handbook on E-marketing: A practical Guide for Tourism Destinations
Leading Brands of Estonia: An insight into some of Estonian stronget brands 2008
Vabadus paguluses: XIV Dalai-Laama Tendzin Gjatso autobiograafia
Estonian export directory 2010: Discover business and investment opportunities in Estonia!
Ärietikett by Anneli Joonas, Inno Joonas
Kuidas saada heaks ülemuseks Jeffrey J. Fox
Läbirääkimised: Kuidas sõlmida kokkuleppeid ja lahendada konflikte Roy J. Lewicki, Alexander Hiam
Power to the People: The new marketing
A guide to Online behavioural Advertising

Oma tulekust anna teada:

Meie raamaturiiulisse on kogunenud üsna mitukümmend väga head internetiturundust puudutavat raamatut – nüüd oleme asunud lugemisvara aktiivselt täiendama. Kel huvi, on oodatud igal neljapäeval 16:30-17:30 meie kontorisse, tassikest kohvi jooma ja raamatuid lugema.

Internet Marketing: strategy, implementation and practice

The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism

Web form design: filling in the blanks

Everything is miscellaneous: the power of the new digital disorder

Groundswell: Winning in a World Transformed by Social Technologies

Marketing communications: a European perspective

eMarketing eXcellence: planning and optimizing your digital marketing

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site

Prioritizing Web usability

Designing web usability: the practice of simplicity

Wikinomics: How Mass Collaboration Changes Everything

Blog marketing: the revolutionary new way to increase sales, build your …

Content critical: gaining competitive advantage through high-quality Web content

Universal principles of design

Web Design for ROI: Turning Browsers Into Buyers and Prospects Into Leads

Commonsense direct & digital marketing

Naked Marketing: The Bare Essentials

Who moved my cheese?

Blink: The Power of Thinking Without Thinking

The elements of user experience: user-centered design for the web

Managing enterprise content: a unified content strategy

Call to Action: Secret Formulas to Improve Online Results

The Macromedia Flash usability guide: interacting with Flash MX

Defensive design for the Web: how to improve error messages, help, forms

Thinking with type: a critical guide for designers, writers, editors, & students

Managing Online Forums: Everything You Need to Know to Create and Run …

Innovatsiooni juhtimine

Neuromarketing

Landing Page Optimization: The Definitive Guide to Testing and Tuning for ..

Always Be Testing: The Complete Guide to Google Website Optimizer

Advanced Web Metrics with Google Analytics

Web Analytics: An Hour a Day

Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost …

Web copy that sells: the revolutionary formula for creating killer copy …

Winning Results with Google Adwords

Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Buyology: How Everything We Believe About Why We Buy is Wrong

Strategic database marketing‎

Ignore Everybody: And 39 Other Keys to Creativity‎

Total e-mail marketing

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

Legal framework for doing business in Estonia‎

The speed of trust: the one thing that changes everything‎

Internet marketing: strategy, implementation and practice

Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust

Internet Direct Mail: The Complite Guide to Successful E-mail Marketing Campaigns

Project Management for Small Projects

Strategic database marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, 3rd ed.

Engage: The Complete Guide for Brands and Businesses to Buld, Cultivate, and Measure Success in the New Web

Alliance Brand: Fulfilling the promise of partnering

Information is Beautiful

Web Marketing All-in-One Desk Reference For Dummies

Search Engine Optimization all-in-one for Dummies

A guide to the Project Management Body of Knowledge (PMBOK Guide)

It’s not luck

The 7 habits of Highly Effective People: Powerful Lessons in Personal Change

Layout workbook: a real world guide to building pages in graphic design

How to Have Kick-Ass Ideas: Shake Up Your Business, Shake Up Your Life