E!UK seminar: in English

Sam Michel, MD of Chinwag
www.chinwag.com

Digital Marketing Opportunities in the UK for Estonians
Sam will share recent survey results about the digital skills crisis in UK and the threats and opportunities the findings offer to Estonian individuals, agencies and brands.
BIO: Sam is a digital marketing veteran with over 10 years’ experience. He was the UK’s first full-time webmaster, creating Time Out’s first website as well as leading the development of Popcorn.co.uk, an award-nominated movie website for UK TV giant, Carlton plc.
His consultancy work focuses on digital marketing strategy, in particular the use of email marketing and eCRM to keep customers happy and, ultimately, increasing return on investment. Recent projects include work for the British Broadcasting Corporation (BBC), MSN, Homechoice, Arsenal FC and The Bank of England.
Sam founded Chinwag in 1996, which includes uk-netmarketing, the UK’s oldest and best-known marketing discussion forum, which he continues to moderate.

Marcel Udo, European MD of Eyewonder
www.eyewonder.com

The Future of Banner Advertising and Rich Media
BIO: Marcel Udo is focused on managing the increasing demand for all of EyeWonder’s interactive digital advertising products and services across Europe.
Udo most recently served as Sales Director for ilse media, a division of Sanoma WSOY publishers and the largest online publisher in the Netherlands.
There he was responsible for all ad sales. Prior to that, Udo established and led the online sales division for the largest Dutch newspaper, De Telegraaf.
He concurrently serves as Vice-Chairman for IAB Netherlands.

Craig Hanna, Training Director, e-consultancy
www.e-consultancy.com

The Atomised Web
We’re beginning to move away from the age of the web as a series of ‘destinations’ and moving to one where content and applications are delivered to where the users want them, at the time they want them and on the device of their choice. This radical change has some profound implication for the way we do business and the way we construct our digital assets. This whirlwind tour will take us through some of the key concepts such as RSS, widgets and API’s and show examples of best practice from the UK and beyond.
BIO: Craig is currently Training Director at E-consultancy, helping deliver skills training and organisation change to business adjusting to the digital age. E-consultancy currently work with hundreds of companies including MSN, IPC Media, Euromoney, Chevrolet, JP Morgan, Orange and Time Warner.
E-consultancy is the leading source of research, analysis, training and events for the digital marketing industry with over 60,000 registered users.
Prior to joining E-consultancy Craig established and ran as MD a leading UK (NMA top 30) digital agency for 9 years.

Laura Bambach, Head of Art, Glue London and Co-Founder SheSays
www.gluelondon.com and www.shesays.org.uk

Digital creativity and collaboration
Creativity has always been about collaboration. In the case of advertising, it’s usually the collaboration between an art director and a copywriter - who pray that their ideas would be the ones to go before the clients, to win the pitches, to go into production. That way of working has served the industry pretty well until recently.
In the digital realm we have a rapidly changing, ever expanding list of deliverables - constantly in prototype and with the added intricacies of a medium that is more personal and an audience that is at once increasingly demanding and more-or-less able to manipulate and contribute to our output.
The talk will address where our collaborative ideas come from, why collaboration is important to us and how to be a good creative leader in a collaborative environment.
BIO: Laura cut her teeth as a key figure in the infamous Geek Girl hyperzine in the early nineties, and has been involved in the design and implementation of many of the world’s most cutting edge digital projects for international brands as diverse as Levi’s, Mini, We Are What We Do and Coke. She has consistently won awards for her commercial work.
Together with Alessandra Lariu she founded SheSays in 2006 and it currently has over 500 members. SheSays is an initiative to help women to start or develop a creative digital career, focusing on monthly free events, and a mentorship programme.

Jon Bains, Founder, Lateral
www.lateral.net

The People vs. The Brand
How social media ideals vs client
expectations rarely match - with case studies from Levi's & Lexus.
BIO: In 1994 launched music portal IUMA Europe (The internet underground music database )
In 1997 he co-founded Lateral to create socially relevant and technically astute programs which don’t patronize audiences.
In 2000 he co-founded the über-tech elite LShift
He is responsible for award winning online campaigns and programmes for brands such as Stella Artois, Granada,Five, Sega, Nintendo, Pathé, RSPCA, Cadillac, EMI and more. His signature work has been seen for over a decade on Levi’s®
Current clients include: Amnesty International, Faber & Faber, Five, Levi's® Europe, Hatchette Livre, Chorion, Amnesty, Which? and RSPCA

Alastair Cole, Interactive Production Director, Golley Slater Digital
www.golleyslaterdigital.com

Swimming Against The Tide: Information Architecture and UI Design
In today's increasingly media-rich age, the challenge of the Information Architect is to consider clients' requirements and blueprint the most efficient user interface. These drawings enable clients to provide measurable feedback, facilitate usability studies and provide an essential build stage between requirements capture and creative execution.
BIO: With over 13 years experience in the interactive sector, and a degree in Artificial Intelligence from The University of Birmingham's School of Computer Science, Alastair has a strong digital heritage.
In the last six years, he has grown the technical offerings of two independent marketing companies to achieve acquisition by network agencies - as well as delivering integrated digital solutions to a wide range of high profile clients.
Current clients include: Big Give, Blackstone, BMW, Business Link, Center Parcs, Cadbury Trebor Schweppes, Internet Watch Foundation, FIA Formula 1, PC World, Reed Recruitment, The Open University, TK Maxx, Which?.